FBS Brand Ambassadors

Hanna

I started as FBS Brand Ambassador to try something new after several years with the company and to showcase the work my team does. Also to help tell the story of the great work delivered for Finnair from FBS Tartu.

Being part of FBS ambassador community has shown me just how many talented and enthusiastic colleagues we have across the company. It has also given me a new appreciation for those who share their stories online. While hitting "Publish" can still feel a bit scary it has encouraged me to draw attention to achievements and real-life moments.

What I enjoy most about my job is the variety. From leading people and solving daily challenges to improving processes and helping others, no two days are the same.

Annika

My daily work is all about payments and the complexity that comes with payment processes. Every day brings new challenges, projects, opportunities for improvement, and collaboration with colleagues across different teams. It's the variety that keeps the work interesting and challenging.

Becoming a brand ambassador was an opportunity to challenge myself, bring something completely different into my daily work, and grow more confident in sharing my experiences and stories from working life. Along the way, I’ve met inspiring and supportive colleagues. What a great community we’ve built together!

Mihkel

I became a brand ambassador mainly to challenge myself, step outside my comfort zone and try something different. I also saw it as a great opportunity to connect with people from different teams whom I might not otherwise get to meet in my everyday work. So far, it has pushed me to do things I probably wouldn’t have done otherwise and given me the chance to show people what working at Finnair Business Services is actually like. One thing I’ve especially enjoyed is the sense of togetherness in the Brand Ambassador group. There’s a really supportive atmosphere, and it’s been great to be part of that.

I’ve also become more confident in sharing my work, ideas and my own perspective along the way. What I enjoy most about being a Business Services Developer is experimenting with new ideas, solving practical problems and seeing when something I’ve built or come up with actually makes someone’s everyday work easier.

Helen

Being a brand ambassador has felt like a natural extension of my role as a Team Lead. 

I have the privilege of working closely with talented people and seeing the impact they create every day, and I enjoy sharing those stories while showcasing the culture, values, and development opportunities that make our company a great place to work.

Viivika

I became a Finnair brand ambassador because it seemed like a great opportunity for personal growth and a chance to step a little outside my comfort zone. I enjoy challenges, which is also one of the reasons I like my job so much, every day brings something different and new challenges.

Joining the brand ambassador team has been a really good decision. In addition to helping me grow personally, it has also given me the opportunity to get to know my colleagues from other departments better.

Viktoria

I decided to become a brand ambassador because I wanted to share our work culture and opportunities that have made my own journey in the company so meaningful. The experience has helped me step outside my comfort zone, develop new skills and connect with colleagues across the company. In my daily work, I especially enjoy meeting different people, supporting their career journeys and contributing to Finnair’s future talent.

Paula

Becoming an FBS brand ambassador started with curiosity and a desire to show people what we actually do here in Tartu. I’ve often heard that many people know Finnair, but don’t really know what happens behind the scenes or what our daily work looks like. We all know the Finnair planes in the sky, but there’s a lot happening on the ground as well. Becoming a brand ambassador felt like the perfect opportunity to share our story and showcase the amazing work our teams do every day. 

The ambassador programme has definitely helped me grow my confidence when talking about our work and the bigger picture of what Finnair is all about. One of the biggest highlights has been the people. It’s been great getting to know fellow ambassadors from different areas of FBS, sharing experiences, and learning from each other. The programme has strengthened my sense of community and made me feel even more connected to the wider FBS family.

What I enjoy most about my everyday work is its variety. No two days are ever exactly the same, which means there are always new challenges, opportunities to learn, and ways to develop. I also really value the people I work with. The teamwork, support, and positive atmosphere within our organization make a big difference, and I genuinely feel lucky to be surrounded by such talented and inspiring colleagues.

Kristi

I became a Finnair Brand Ambassador because I wanted to be more involved, connect with people and bring some fun into everyday work life.

I’m not the most active person on LinkedIn (let’s be honest 😄), but I really enjoy making fun Reels for my own Instagram. Sometimes I just get a random idea and think, “This could be fun! Who’s in?” And somehow, things happen! I’ve also made a few funny Reels at work, just to bring some humour into our everyday routines.

For me, being an ambassador is also about living Finnair’s values in my own way. Stronger together is probably the one I relate to most — I love it when people get involved, share ideas and have fun together. And I believe that putting the Customer at heart doesn’t always have to mean something big; even small, positive interactions can make a difference. Of course, Always safe is the foundation of everything we do.

I think being an ambassador has encouraged me to be a bit more creative and step outside my comfort zone. The best part is that you can do it in your own way. It doesn’t always have to be something big or perfectly planned — sometimes the best ideas come out of nowhere, and the most fun part is getting others involved!

Anette Helene

I'm Anette and I joined FBS in January 2026. Although I am fairly new to the world of aviation, I feel like I've already learned quite a bit about the inner workings of the field. As a Business Services Specialist at FBS in Tartu, my days often consist of looking over and confirming special service requests, such as ensuring the smooth travel of pets, providing wheelchair assistance or making sure that the skis or golf bag passengers plan to take with them on their trip fit into the airplane hold. However, our team also handles a number of other tasks, from payment-related matters to travel agent support. 

No day is the same and I enjoy knowing that behind the scenes, my work helps passengers feel supported and confident before they even arrive at the airport.

I joined the FBS Brand Ambassador program to get to know both FBS and my colleagues even better and to get a more in-depth feel of the One Crew spirit at Finnair - I can confidently say that the experience has been highly rewarding and I feel very welcomed by everyone!

Jevgenia Katarina

The reason I decided to join the FBS Ambassadors program was my desire to talk more about our opportunities with students in Tartu. I started here as an intern myself and have now stayed for more than three years. I want more students to know who we are and why FBS is a great place to kick-start your career.

What I like about this program is that we have a unique community of people from different teams with diverse experiences who genuinely love the place where they work. In addition, I enjoy the opportunity to experiment with different ways of sharing our stories and find the formats that suit us best.

In my everyday work, what I appreciate most are the people I work with. When you say you work in finance, many people think it's only about numbers, but they cannot imagine how many different stakeholders I interact with on a daily basis. Love it!

Jaana 

I became a brand ambassador to challenge myself, connect with new people and share my experience of working at Finnair. 

Throughout my journey in the company, I’ve had the opportunity to grow through different roles and continuously expand my understanding of the business. 

I especially enjoy the variety of my work and being able to turn financial analysis into insights that support real business decisions.

Kerli

I became a brand ambassador because I was curious to try something new and wanted to be more involved in activities outside my everyday work. 

I have really enjoyed meeting different people, gaining new experiences, and becoming more confident along the way. 

What I like most about my daily work is that there is always something new to learn, and I enjoy understanding processes better, solving problems, and seeing how my knowledge grows over time.

Eneli

The Brand Ambassador programme brings together many of the things I already enjoy about my work: people, stories and creativity.

It has also nudged me outside my comfort zone, particularly when it comes to presenting and speaking in front of others, and given me the chance to learn from the other ambassadors. One of the best parts has been working with the ambassadors, and seeing the different ideas and strengths everyone brings, and getting to know the people behind their everyday roles.

I love that my everyday work gives me plenty of room for creativity, organising different initiatives and turning ideas into something "real".

Elina

As someone working in HR, becoming a brand ambassador felt like a natural opportunity for me. I find it fascinating how employees can influence a company’s reputation and help shape the image of the workplace through their own experiences and stories.

The ambassador journey has given me an opportunity to learn new things, expand my network, and gain valuable experiences. It has also helped me become much more confident in sharing content and expressing my thoughts on social media. While creating meaningful posts still takes time and effort, I feel much more comfortable doing it than before.

In my daily work, I enjoy working with people, supporting their development, and helping create a positive employee experience.